Univeral Music Group

Project Overview

Universal Music Group - the world’s leading music company - partners with us to elevate the visual identity, digital presence, and fan engagement strategies of their artists. Our role is to help artists express who they are through branding, design systems, websites, and campaign content that connect emotionally with their audiences.

We work directly with UMG label teams to support EP, album, and single release cycles, providing the creative and digital execution that helps an artist’s story land with impact.

Our Approach

Every artist has a world - a voice, a perspective, a feeling.
Our role is to make that visible.

We collaborate closely with the artist’s team to:

• Define or refine visual identity + design language

• Develop digital ecosystems (websites, microsites, fan experiences)

• Create campaign content - artwork, teasers, lyric visuals, social content

• Translate sonic identity into visual storytelling

• Ensure alignment with core fan culture & evolving audience expectations

This support gives UMG the flexibility and agility needed for fast-moving release cycles - without compromising creative quality or narrative depth.

Selected Artist Partners

Rose Gray - Built a bold, euphoric, nightlife-driven visual world to support new releases, reflecting her rise within UK pop & dance culture.

Jessie Ware - Developed digital and social creative grounded in sophistication, intimacy, and emotional resonance to deepen connection with her fan community.

These campaigns focused on designing experiences, not just assets - helping fans feel closer to the artist and giving each release cultural atmosphere.

Impact

• Improved consistency across visual identity, web, and social for artist campaigns

• Enhanced fan engagement through cohesive digital storytelling

• Provided label teams with scalable creative support through multiple release phases

• Strengthened the emotional link between artist and audience through intentional brand expression

Working alongside UMG reinforces our core belief:
Artists aren’t just releasing music - they’re building worlds.